Your dental website is the centerpiece of your online presence. Since the web has become critical for attracting new patients, you must get your dental website design right. The following guide will set you on the right path for this.
Make sure that your dental website design is mobile-friendly
Almost 2/3 of American adults own a smartphone. In many cases, this will be how people try to access your website. You must prepare for this by incorporating a mobile-friendly dental website design.
Keep your dental website design simple
Interesting fonts, animations and features may be fun, but they get in the way of a visitor’s goals. In an era where a whole generation of people’s attention span has shrunk to be less than that of a goldfish, any such hindrances could lead to someone quickly exiting your dental website before they have had a chance to find what they need — especially since people are no longer impressed with fancy website tricks. Also, a website that is cluttered with too much content will load slower. Not only does this have the same negative impact regarding attention spans, but it will detract from your website’s mobile friendliness (search engines can determine how fast your website is and will alter your rankings based on this).
A clean, simple website design that efficiently gets visitors where they need to go is the most effective option.
Add landing pages
As your digital marketing efforts guide people to your website, you want to make sure that they don’t leave before they find what they need. To that end, they should land on a page that is 100% relevant to their needs. This is where landing pages will come in. For every piece of content, ad, etc that leads people to your dental website, you should create a landing page that supplements the original content. By doing this, you ensure that people feel as though your website is the perfect place for them to find a resolution for their need.
Include a call-to-action on each page
After someone has read a great piece of content on your website, they won’t necessarily know what to do next. It is your job to guide them on the right path. To this end, every single page on your dental website should include a call-to-action (CTA) that tells people exactly what to do. For example, a page for teeth cleaning services should end by telling a visitor to book their cleaning right now.
Add a blog
You are a dentist, not a professional blogger, so you are probably wondering why you need a blog. Here is why:
First, to get your website noticed on the web, you must find ways to get it ranked atop relevant Google searches. Although Google considers 200 factors when determining website rank, the most important factor looked at is how helpful, recent and relevant a site’s content is. A blog that is consistently helpful to people who Google questions such as “dental hygiene tips” will get that higher ranking. The best way to deliver the content needed for this is to create a blog that you post on regularly.
Second, your blog will be one of your most powerful relationship building tools online. When your blog is helpful, a visitor is more likely to sign up for an email newsletter, browse your site more, heed your CTA and ultimately give your office a call.
Make your dental website an asset
A website that doesn’t attract new patients is a waste of time. Make sure that yours does what you need it to with the right design.