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Digital Marketing: PPC Management Benefit

shutterstock_385168258If you use Google search, you may have noticed that more sponsored results, known as Google pay-per-click, or PPC ads, have been showing up on the page.

In fact, there is more than a 2:1 margin in the United States for clicks on paid search listings versus organic clicks for high commercial keywords.  When people are looking to purchase an item or find a dentist, 64.6% of them click on Google Ads.  All types of businesses, especially dental practices, see real results with this type of digital marketing.

Here are some reasons why PPC marketing for dentists is so successful:

PPC means just that, pay per click.  You only pay when a potential customer clicks on your ad.  You know exactly where your dollars are going, instead of paying a certain amount of money up front and hoping your target market actually reads the ad.  It is sort of like shooting in the dark, and you never know how many bullets hit the target.

You have more control over your costs.  With pay-per-click  marketing, you set the cost to fit your budget.  You can even set a ceiling on what you choose to spend on a daily basis, and you can make changes to it any time you want, which gives you total control.  Your marketing campaigns will become profitable before you know it.

Potential new patients are reached at the right time with the perfect ad.  With PPC’s location targeting and delivery options, you can reach a select group of people in a certain location at a certain time of day with a certain type of ad.

PPC marketing can show results in a matter of minutes versus organic search traffic, which has a much longer time frame to show you your return on investment.  This is not to say that organic searches are not important, however, the addition of PPC to your digital marketing campaign is vital.

The data that PPC generates can assist you with your other marketing channels.  For example, you can learn if a certain keyword or set of keywords are converting well and then adjust your SEO efforts accordingly.  You can also use PPC to offer certain services and find out what the demand for those services are.  It is a great way to get an early look at how well a particular campaign is going.

PPC lends a great amount of control and visibility to business marketing efforts.  When it’s done correctly, you have more control over your ad campaigns than any other type of marketing and advertising, and the benefits far outweigh the risks.